Social Media Monitoring – How to Organise and Track User-Generated Content

December 4, 2023

When it comes to social media monitoring, the name of the game is tracking user-generated content (UGC) as quickly and accurately as possible. Whether that means real-time mentions of your brand, products or services or a trend in sentiment, monitoring can help you stay ahead of competitors and identify potential issues or opportunities before they emerge as major public scandals or high-demand customer experiences.

Depending on the tool you use, the way results are organised and tracked can make a big difference to how useful the data is to your marketing efforts. Some tools offer multiple grouping options, for example creating groups for different types of results, so that you can easily access and analyse the information you’re interested in. Most of them also offer a trial period, so you can try out their functionality and see which one suits your needs best.

Decoding the Buzz: A Guide to Effective Social Media Monitoring

A good example is Meltwater, a leading social media listening tool that offers a sophisticated search engine with intuitive, customizable dashboards. Unlike other platforms, which have a limit on how many mentions, Boolean key phrases, influencers or competitor searches you can run, Meltwater’s platform allows unlimited search capabilities. This enables you to track real-time conversations in their entirety and turn the resulting insights into drilled-down reports that can inform your KPIs or convert to visual data that can be presented to your superiors. It’s these insights that can help you get sign-off for your day-to-day social media efforts and prove that the investment in a tool is worth it.