The YT Lab: Boosting YouTube Success

April 26, 2024

Video The YT Lab is a great way to reach and engage your target audience. The right video content will increase engagement, build your brand, and grow your customer base. However, deciding what to shoot and when can be difficult. Fortunately, there are some tips that you can use to help guide your next shoot.

The YT Lab: Boosting YouTube Success

In this episode, Scott discusses the importance of optimizing your videos for YouTube’s algorithm. He dives into the concept of initial view velocity, which is how many views a video gets early on in it’s life cycle. He also explains how creating a compelling thumbnail and title can help you get your videos suggested and recommended.

The YouTube algorithm prioritizes videos with high watch time and engagement. To increase your video’s visibility, you need to make it easy for viewers to find it. To do this, you should optimize your metadata (tagging, description, and title) and your video’s thumbnail. You should also use multiple types of tagging, including keywords, key phrases, and long-tail keywords.

Using hashtags is also a good way to ensure that your video appears in relevant search results and recommendations. However, be careful not to overuse hashtags. Too many can cause your video to appear spammy and decrease visibility.

Increasing your channel’s subscription count can also help you improve your YouTube videos’ performance. To do this, you should consider leveraging other social media platforms, such as LinkedIn. In addition, you should use a video platform that allows you to create custom thumbnails and metadata.